Energy drinks

JST WRK - Energy for all the H.W.M.F out there

Mar 20, 2023

JST WRK Energy

The realm of energy drinks has erupted over the last couple of years, with everyone dropping new and delicious flavors, a wide variety of caffeine content, and reliable energy. Now another Titan in the sports nutrition game is launching their clean and incredibly delicious energy drinks that are sure to be a crowd favorite... the People's Champ of energy drinks if you will!! Introducing JST WRK by Axe & Sledge.

What to expect

Elevate your energy, performance, and productivity to the max... Every can of JST WRK delivers 200mg of caffeine for clean and effective energy with no jitters... Heighten mental clarity and boost performance for those who love energy drinks as a pre-workout with the additions of L-Taurine and Inositol... Available in 4 delicious flavors that are sure to send your taste buds into overdrive... Perfect for a morning coffee replacement, a mid-afternoon energy jolt to power you through your work day, or anytime you need to ramp up mental alertness... Zero sugars and zero calories... No B.S. here... just wrk, wrk, wrk!!!

Flavors

JST WRK Energy is currently available in some of Axe & Sledge's most popular (and extremely tasty) flavors -- Shark Bite, Glacier, Unicorn Blood, the authentic collaborations of ICEE Cherry (my personal favorite) and ICEE Blue Raspberry, Deadlifts & Gummy Bears, and Luigi's Real Italian Ice. Knowing Seth and the crew at Axe & Sledge, there will be more flavors to come down the road, and like all Axe & Sledge flavors... they'll surely be instant classics!

Now that we know what to expect from JST WRK Energy, let's take a look at the ingredients and see why these specific ingredients were chosen and how they will power all of you H.W.M.F (if you know, you know) through your day or workout!

Full Ingredient Breakdown

Filtered Carbonated Water

The first and primary ingredient in JST WRK is Filtered Carbonated Water. Bubbly, refreshing, and crispy, carbonated water has become a daily quencher for numerous people. This comes as no surprise since carbonated water offers a sensory experience (at least to those who crave it): The satisfying snap as you pull back the tab cap on the can... The fizzing sound as you open the bottle cap... The tingling feeling in your mouth after a sip or a gulp...

What is Carbonated Water?

Carbonated water (also known as club soda or soda water) gets its carbonation from the process of adding carbon dioxide gases to produce carbonic acid. To make the water “sparkling,” the carbon is pressurized, and the water temperature is lowered. These qualities combine and cause the carbon to dissolve in the water, creating carbonic acid. When the temperature is raised or the pressure is reduced, CO2 escapes in the form of bubbles, producing a “fizzy” effect.

While sparkling water, club soda, and seltzers have differences in taste and the amounts of minerals they contain, these carbonated beverages have similar nutritional profiles and health benefits. The main potential health benefits of drinking carbonated water are improved digestion, weight loss, and hydration.

Axe & Sledge added "just the right amount" of carbonation to JST WRK creating a pleasant drinking experience, versus gastrointestinal issues, such as gas, bloating, heart burn, etc... that can come along with excessively carbonated drinks.

CAFFEINE - 200MG

Caffeine is hands down the world’s most widely consumed psychoactive (meaning it directly affects the brain) substance and naturally occurs in dozens of plant species, including coffee, tea and cocoa. Caffeine is classed as a C.N.S. stimulant since it increases (or stimulates) the activity of the nervous system and brain. This explains the feelings of wakefulness or alertness that most of us associate with caffeine.

Countless clinical studies have consistently shown caffeine to acutely enhance various aspects of exercise performance muscular endurance, movement velocity and muscular strength, sprinting, jumping, and throwing performance, as well as a wide range of aerobic and anaerobic sport-specific actions. It has also been shown to be ergogenic for cognitive function, including attention and vigilance, in most individuals.

The most studied and well known of these effects is caffeine’s ability to temporarily block a molecule called adenosine. As we exercise, think, and go about our daily lives, the level of adenosine slowly builds up in the brain, binding onto receptor sites. The more adenosine we have bound onto these sites, the more tired and drowsy we feel and interestingly, the more susceptible to pain we are. Where does caffeine fit into the story? Caffeine has a very similar structure to adenosine, meaning it can bind onto those receptor sites and block adenosine. Less adenosine = less mental tiredness, and less pain! I know... interesting right??? More energy and less pain = let's get s*it done!!!

Each JST WRK Energy Drink contains 200mg of caffeine which is right around the sweet spot for boosting mental alertness, wakefulness, and performance. Up to 400 milligrams of caffeine per day is considered to be safe for healthy adults, which is equivalent to two cans of JST WRK Energy, so if you need that extra boost to get through the day, feel free to grab a 2nd one and let the hard work continue!

TAURINE

Taurine is a powerful and very abundant amino acid. In fact, it is the second most abundant amino acid in the body's muscle behind glutamine. It is highly present in the brain and spinal cord, leukocytes, heart and muscle cells, the retina, and indeed almost every tissue throughout the body. Taurine exists in very high concentration in the brain and plays a neuromodulatory role in this area.

The body makes Taurine by breaking down the amino acid cysteine. It is shown to enhance muscle contraction to boost power and rid the muscle of lactic acid, improving recovery. It's also what is known as an osmolyte, meaning it will increase cell volumization and muscle cell uptake, and boost cellular hydration.

Taurine is a typical ingredient you will see in many energy drinks. Ever wondered why? Well, it's for very good reasons. Taurine will provide some monstrous benefits such as increased power/force output, enhanced muscle contractions, improvements in stamina and endurance, increased cellular hydration, accelerated recovery, increased cognitive function (focus, concentration, memory, learning), and supports central nervous system function.

Now we're starting to see why JST WRK is more than just an energy drink, and will actually double as a moderate pre-workout to help boost physical and mental performance.

INOSITOL

Though often classified as a B vitamin (B8), inositol actually isn't a B vitamin… in fact, it’s not a vitamin at all.However, it does work alongside several B vitamins (pyridoxine – B6, folic acid – B9, and pantothenic acid – B5). In truth, inositol is a carbocyclic sugar that’s structurally similar to glucose, the body’s primary food fuel for producing ATP energy, the body’s primary unit of cellular energy. Found in various plants and animals, inositol comes in many forms, or isomers; however, the two most common are myo-inositol and D-chiro-inositol.

Inositol is also highly concentrated in the brain, so it makes sense that supplementing with an adequate dose could have some beneficial effects on cognitive function. Inositol carries out its effects by acting as a key metabolic precursor for a secondary messenger system called thephosphatidylinositol (PI) cycle, meaning it helps relay signals more efficiently between neurons.

Several studies have linked low levels of inositol with depression, which further supports its importance for neurotransmitter synthesis and brain health. Research also shows that supplementing with inositol can help equalize chemical production within the brain, while enhancing levels of crucial neurotransmitters, including dopamine and serotonin.

Both dopamine and serotonin can drastically affect cognition, so having sufficient levels is not only critical for overall mental health, but especially for optimal gaming and exercise performance.

Long story short, inositol was added to JST WRK Energy to heighten your mood, increase motivation, and boost productivity.

B-VITAMINS

JST WRK Energy contains four different B vitamins including, B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine hydrochloride), and B12 (cyanocobalamin). B-Vitamins are a type of micronutrient which are essential for ensuring normal and optimal body function. The body can’t produce B-Vitamins (or any vitamins) and therefore they must be consumed in the diet. The 4 B-vitamins present in JST WRK are especially important for sports performance.

The body uses B-Vitamins to convert carbohydrates and proteins into energy and they also play a key role in cell production and repair. B-Vitamins are involved in manufacturing enzymes in the body, hormone production, protecting the sheath around nerve cells, creating new red blood cells and helping deliver amino acids such as L-Leucine into the muscles to help rebuild muscle. In summary, B-Vitamins are vital in combating the stress generated by physical activity and maintaining optimal function of the body.

Let's take a quick look at some of the primary benefits of these B-Vitamins.

- Mobilisation of fats, carbohydrates and proteins for efficient aerobic energy production. Optimising and maximising energy production within your cells will allow you to exercise harder or longer before fatiguing.

- Supporting brain function, particularly Vitamin B3, to improve focus during exercise.

- Reducing levels of triglycerides in the body which are linked to high blood pressure, diabetes and obesity.

- Facilitating the release and use of amino acids needed for muscular growth and repair.

- Improving the oxygen carrying capacity of blood by reducing stress on red blood cells and assisting formation and growth of new red blood cells.

- Maintaining a healthy, functioning nervous system to allow good coordination. This is through B-12 supporting the health of nerve fibre sheaths which allows efficient nerve signal transmission.

GLUCURONOLACTONE

Glucuronolactone is a natural component found in most connective tissues, such as cartilage, ligaments, and tendons. It’s also essential to synthesize chondroitin sulfate—a compound that promotes joint health. Glucuronolactone converts into glucuronic acid, which helps produce amino acids, fatty acids, and DNA components by breaking down and detoxing glucose. Glucuronolactone also supports liver health and cognitive function. It’s a common ingredient in many sports and energy drinks, as it boosts energy and enhances athletic performance as well.

Sports and energy drinks often include glucuronolactone for its ability to boost energy and enhance athleticism. Multiple studies done on beverages containing this ingredient noted improvements in aerobic, anaerobic, and physical endurance. Participants in these studies experienced drastic improvements in sustaining their max heart rate and their max speed while cycling. This has lead researchers to believe glucuronolactone acts as an additional energy source during intense physical activity. It also helps prevent exercise fatigue by attenuating the effects of energy depletion.

Conclusion

Not only does JST WRK deliver on the energy and performance front, but ABSOLUTELY KILLED IT on the flavors as well!! This is one energy drink that is truly a treat with every sip. Whether you need a delicious jumpstart in the morning to get your day started with a bang, a mouth-watering midday pick-me-up to finish off the day off strong, or want a great boost in energy and focus to power through your workout, JST WRK is the perfect combination of effectiveness and flavor and is here for one purpose... to provide the energy drink for every occasion!!